About
Roberto Ruedas Castruita
Marketing Growth Analyst @ Sezzle · Data, BI and development consultant
I'm Roberto Ruedas Castruita, an independent data and BI consultant. Since 2026 I've worked as a Marketing Growth Analyst at Sezzle (fintech), combining data and marketing to drive growth.
- NowMarketing Growth Analyst @ Sezzle
- BasedRemote · worldwide
- EducationMarketing (UAA) · Software development (UVEG)
- CommunityMENSA
My work brings together three worlds: the technical rigor of data engineering, the strategic perspective of marketing, and the visual clarity of a well-built dashboard.
I work with clients who need to turn scattered data into actionable decisions. I design ETL pipelines, model databases in PostgreSQL, build dashboards in Power BI, and automate marketing workflows with tools like ActiveCampaign and Prefect.
I have a background in Marketing from the UAA and I'm currently studying a Software Development program at UVEG. I'm a member of MENSA, and I'm passionate about photography and film, disciplines that share something fundamental with data analysis: the search for clear stories within the noise.
Tech stack
- SQL · PostgreSQL · DAX
- Python · Pandas · Polars
- Power BI · Tableau
- Prefect · ETL/ELT
- Git · Linux · Docker
- React · Astro · TypeScript